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E3 no more


DrMiha

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Lep tuš za nedeljski večer :hyper:

The Entertainment Software Association (ESA) shindig has been a staple of game industry life since the mid-1990s. However, we understand the larger exhibitors have jointly decided that the costs of the event do not justify the returns, generally measured in media exposure.

Publishers believe the multi-million dollar budgets would be better spent on more company-focused events that bring attention to their own product lines rather than the industry as a whole.

Well placed sources say the news that larger exhibitors were pulling out had prompted urgent meetings among publishing executives. They decided that, without the support of the larger software publishers and hardware manufacturers, there would be no point in continuing.

ESA president Doug Lowenstein will likely announce the news some time within the next 48 hours, possibly on Monday. It's possible that the ESA will seek to limit the damage by organizing some form of lesser event in May, but it's clear that the days of an industry event attended by all the major publishers, spending big money, are gone.

Calls to ESA staff are not being returned at present.

Očitno je dopizdilo enemu velikemi (EA / Ubi), nakar so z njim potegnili tudi ostali. To morda pomeni, da se vračajo k privatnim eventom, po možnosti zgolj za ameriške novinarje, upam pa, da bodo zato bolj resno vzeli evropski Games Convention.

 

 

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SEm že napisal komentar an prvi strani: I gona cry if this wouldt be real.

:no_no::no_no::no_no::no_no:

Nesme se zgodit. Tudi če vse druge take "game prireditve" naredijo velike tako kot E3, nebo tako kajti E3 je že lepše za slišat in vse, pa tako se ga vsako elto skupaj veselimo. Upam da se ga bomo še mnoga leta !

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Zadeva ostaja, v manjši obliki

Entertainment Software Association Announces Evolution of E3Expo for 2007

Monday July 31, 1:46 pm ET

WASHINGTON, D.C.--(BUSINESS WIRE)--July 31, 2006--To better address the needs of today's global computer and video game industry, the 2007 Electronic Entertainment Expo (E3Expo) is evolving into a more intimate event focused on targeted, personalized meetings and activities, the Entertainment Software Association (ESA) announced today.

"The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season," said Douglas Lowenstein, President of the ESA, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. "Over the years, it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences."

The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described by ESA as a "great and supportive partner helping to build E3." It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade show environment of previous years.

"E3Expo remains an important event for the industry and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others," said Lowenstein.

Additionally, the evolution of the video game industry into a vibrant and expanding global market has led to the creation of major events in different regions, such as the Games Convention in Leipzig, the Tokyo Game Show, and company-specific events held by Sony, Nintendo, Microsoft, and others around the world. As a result, Lowenstein said, "It is no longer necessary or efficient to have a single industry 'mega-show.' By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3."

Additional details about the new E3Expo event will be forthcoming in the next few months.

The ESA is the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $7 billion in entertainment software sales in the U.S. in 2005, and billions more in export sales of entertainment software. For more information about the ESA, please visit www.theESA.com.

Contact:

Entertainment Software Association (ESA)

Stacey Wade, 202-223-2400

swade@theesa.com

Source: Entertainment Software Association (ESA)

 

 

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